Our Pricing Structure
Clear, fee-only pricing. No commissions. No conflicts.At Hurlow Wealth Management, our pricing reflects the way we work.
As fiduciaries, we are paid only by our clients, with no commissions or third-party incentives.
Our fees are designed to be transparent, scalable, and aligned with the level of complexity and responsibility we take on.
Ongoing Financial Planning & Investment Management
(Individual & Family Clients)
Built for clients with at least $1 million in investable assets, our fee covers comprehensive financial planning, investment management, coordination across your financial life.
Advisory Fee Schedule (Assets Under Management)
Assets Under Management
-
First $1 million
-
Next $4 million
-
Next $5 million
-
Next $10 million
-
All remaining assets
Annual Advisory Fee
-
1.00%
-
0.80%
-
0.60%
-
0.40%
-
0.20%
Minimum annual fee: $5,000
Building toward $1 million? Our Midwest Millionaires in the Making™ program is a dedicated track for high-earning savers and growing households who want fiduciary planning before they meet our comprehensive minimum. Schedule an intro call and we’ll walk you through how it works.
Business Owners & Retirement Plan Clients
(Available to Hurlow personal clients and their businesses)
For clients who own or operate a business, we extend our fiduciary approach to company retirement plans and investment oversight. Pricing is structured to remain flexible while reflecting plan size, complexity, and fiduciary responsibility.
Business & Retirement Plan Pricing
Retirement plan advisory fees:
Typically range from 0.25% to 0.50% of plan assets, depending on:
- Total assets in the plan
- Number of employees
- Plan type and design
- Number of business locations
We charge the same regardless of record keeper or TPA.
Minimum fee: $2,400 per year
Record Keeper Flexibility
We work with most major providers, including – but not limited to – Vanguard, Fidelity, Schwab, American Funds, John Hancock, Transamerica, Voya, Principal, ADP, and others.
Billing Options
Fees can be:
- Allocated across individual employee accounts, or
- Paid directly by the company and treated as a business expense
As with our personal services:
- We do not receive commissions
- We are not paid by record keepers or providers
- Our fiduciary responsibility is clearly defined and documented
A Final Word on Cost
- and Value
Our role is not to sell products. It is to provide clarity, confidence, and continuity across your personal and professional financial life, while holding ourselves accountable as fiduciaries.
If you would like a personalized fee illustration or comparison, we are happy to walk through it with you during an Intro Call.